El buscador de comercio electrónico (Google Shopping)

El buscador de comercio electrónico (Google Shopping): "

Google acaba de realizar el desembarco en España de un buscador exclusivo para el comercio electrónico, inicialmente apareció en EEUU y se fue extendendiendo por los principales países como Alemania, Francia, Australia y Reino Unido y ahora España.

Actualmente Google Shopping dispone de más de 1.000 millones de productos indexados y cerca de 200.000 comerciantes.

Esto significa un gran acierto y un avance relacionado con el comercio electrónico, ya que realizar búsquedas solamente por productos significa , buscar en todas las tiendas del mundo con un solo click. El comprador tendrá una ventaja porque ya no tiene que ir buscando en directorios, comparadores o entrando a cada tienda para encontrar el producto que quiere. Para el vendedor un lugar más donde vender los productos por internet , pero con la ventaja de que es gratuito.

Ver Google shopping

¿Cómo funciona Google Shopping?

En Google Shopping no podremos comprar directamente, pero buscaremos un producto de la misma forma que realizamos una búsqueda en Google, nos darán los productos disponibles con la cantidad de tiendas online que disponen de ese producto, al pinchar dentro podremos ver todas las tiendas que tienen ese producto, con el precio, estado e incluso los gastos de envío.

Otra ventaja que dispone este buscador es que podremos acotaciones en las búsquedas por precio, marca , estado…

Algunas de las grandes marcas ya han dado de alta sus productos, como por ejemplo El Corte Inglés, como siempre los primeros que lleguen a este segmento serán los primeros que ocupen las primeras posiciones del buscador, aunque al final todo dependerá ahora de las técnicas SEO que usemos para intentar mejorar nuestras posiciones en caso de tener mucha competencia.

¿Cómo puedo darme de alta en Google Shopping?

Esta vez Google, al ser comercio electrónico, se lo ha tomado más en serio y exige una serie de requisitos, en mi opinión se trata que la información sea veraz y no haya supuestos vendedores falsos y empresas “piratas” beneficiándose de este servicio gratuito.

Los requisitos son:

• La tienda virtual debe ser española.


• Las páginas que se publiquen en Google Shopping deben estar en español.


• Los precios deben ser en € y aparecer con impuestos incluidos.


• Los productos deben poder enviarse a cualquier punto del territorio español.


• El proceso de pago debe ser bajo un entorno seguro (SSL).


• La url de destino no debe tener redirecciones, ni contraseñas ni enlaces a direcciones de correo electrónico.


• Es obligatorio indicar las cantidades que hay en stock y en caso que no hayan que aparezca “0”, o bien, eliminarlo del listado.


• Una misma url solo debe aparecer en una categoría, no está permitido dar un mismo producto en varias categorías.


• No está permitida la inclusión de productos exclusivos para socios.


• Los productos que son para adultos deben ir marcados como tales, vamos que deberá aparecer producto no apto para menores.

El resto de condiciones son básicas , y se entiende que se deben cumplir como por ejemplo apuestas, servicios ilegales, etc…

Lo mejor es entrar directamente a las condiciones de google y leerlas.

¿Cómo puedo dar de alta mis productos en GOOGLE SHOPPING?

Lo primer es darnos de alta en Google Merchant Center y lo siguiente crear un feed en el que se espefiquen una serie de valores:

• id [id]


• título [title]


• enlace [link]


• precio [price]


• descripción [description]


• estado [condition]

Después disponemos de otros campos que como siempre son recomendados, cuanto más datos demos al buscador y a los potenciales clientes, más fácil será que consigamos vender más por Internet.

• gtin [gtin]


• marca [brand]


• mpn [mpn]


• enlace imagen [image_link]


• categoría [product_type]


• cantidad [quantity]


• disponibilidad [availability]


• envío [shipping]


• IVA [tax]


• característica [feature]


• solo en línea [online_only]


• fabricante [manufacturer]


• fecha de vencimiento [expiration_date]


• peso de embarque [shipping_weight]


• media opiniones producto [product_review_average]


• recuento opiniones producto [product_review_count]


• género [genre]


• producto destacado [featured_product]


• color [color]


• tamaño [size]


• año [year]


• autor [author]


• edición [edition]

Lo mejor leer el achivo de ayuda de Google shopping.

Como siempre recomendamos realizar estas acciones de “posicionamiento” o mejora, en definitiva se trata de ayudar a los buscadores para que referencien todos nuestros productos y al final vender , vender y volver a venderr!!!!

Tendremos que ir pensado en desarrollar un módulo para las tiendas Prestashop, ¿o ya existirá?

Otra alternativa de pago por supuesto y por parte de Google exactamente desde los 25.000$ al año es Google Commerce Search, podéis ver una demostración en este vídeo.

Pinche aquí para ver el vídeo

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Cast No Doubt On Facebook

Cast No Doubt On Facebook: "

Who is that person, who uses Internet but has not heard about Facebook? It is simply not possible. Facebook is one of the social networking sites that have seen the highest growth rate. If Facebook could be considered a country it would be the world’s fourth largest country. Facebook is known to have added 100 million users in a period as short as 9 month! It is quite evident now: Social Networking and specifically Facebook is not simply a trend – it is the future’s way of interaction.

Know Facebook and join the community. Most people become skeptical about websites and social networking communities when they first hear about it. So it is perhaps better to check it out and learn more about it.

What Is Facebook?

Facebook is the second most popular social networking website today. It is a place where people meet and communicate with each other. You can join an already existing network or build your own new one. Rather than having just one large site, its concept is to have numerous sites in one community.

Who Started Facebook And Why Did He Do It?

Mark Zuckerberg developed Facebook when he was still studying in Harvard. He did so for the sole purpose of communicating and sharing among students in the university. Anyone with a university email ID was qualified to join. However, due to its wide and immediate success the community invited Ivy League schools in. This again was a big hit so in September 11, 2006 it was opened to everyone, not only to students but to people who already worked as well.

Why Should I Join Facebook?

It’s cool to be a part of the Facebook social network. You get a chance to constantly get in touch with your friends. And it’s easy to keep tabs on them as well. You can share photos with them. So it makes sharing the recent happenings in each other’s life more vivid and alive. Or, you can share your recent discovery or favorite video. You can even share notes on your rants and raves about anything. In short, you can share almost everything about you.

Advertising is also done Facebook and you can do it for free. This is one big advantage for budding and even seasoned businessmen to abound the site. It’s easier to promote their products and services because existing users already frequent the site. They no longer have to drive potential customers to the site. Anybody can place an ad. If you’ve got a job to post or a house up for rent you can post it here.

Facebook also enables you to send gifts to your friends if you want to. This is one unique feature that you will only find in this site. The first gift you give is free. But the second and those after that would cost you $1.

You can also “Poke” your friends in Facebook just to say hi. But most people do this to when they want to grab the attention of their friends.

Is It Hard To Use Facebook?

It’s very easy to use Facebook. You will find everything in your page. When you log in, you will immediately see everything about your friends. You will also see who have made contact with you with since your last log in. You will see who had uploaded new photos, made new notes and added new friends. You will see who are going to be celebrating their birthday. You can even see who have updated their profiles. You can also see who have “poked” you. So it is so convenient to reply right away.

With all these features, it’s no wonder why Facebook has exponentially growing been since its inception. It has by far made its mark in the social networking community. And it is still continuing to improve. It is but expected that Facebook will to continue to grow and continue to build strength as well.

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Gain Success in Selling Products with Twitter

Gain Success in Selling Products with Twitter: "

Nowadays, people are more aware with the technology usage. They use technology to make their life easier. Social network is one of the technology parts that used by most people all over the world. With the social network, they can connect themselves with others around the world without having time and distance limitation anymore. They cannot only reconnect with their family, friends and relatives, but also with people that they don’t know before. At this point, social network can be used as an effective and efficient way of business marketing. Business owners must be smart on using every opportunity that they have in order to develop and enhance their business.

There are several social networks that people can choose and used. One of them is Twitter. In Twitter, you have the right to follow or unfollow anyone. It depends on your preference. In the beginning, people only use Twitter for following their family, friends or even celebrities. But now, they use Twitter for further purpose, which is selling their products. If you have a business and you want to promote your product, you should consider about using Twitter.

Why Twitter ?

The number of Twitter users is increasing every day. There are some great facts that need to know about Twitter. First, the number of Twitter users has reached 200 million users. Second, there are approximately 460000 new account have been added every day. Third, averagely there are 140 million tweets that send every day. Those are big numbers for a social network. That is the reason why Twitter can be utilized as business marketing.

Some Tips to Start Selling

There are several factors that can affect the success in selling products with Twitter. The main factor is the followers. You should make sure that you have many followers, so more people can find out about the product that you are selling. You can do several ways in order to get more followers. One of them is by asking people to follow you and saying that you will follow them back. This kind of way is proven to be very effective.

The other way that you can do is to follow famous people that might mention you on Twitter. In this way, it is possible for their followers to follow you. In Twitter, you can only type 140 characters, so you must know how to market your product in short line. The solution is you can include the link to your business website. You can type short promotion line and followed by the link. As a result, when your followers read your tweet, they can directly open the link that you already give and visit your business website. The more you have follower is the better, because it means more people will find out about your business product and become your customers.

Do Some Researches is a Must

If you don’t have an existing business and you are planning to start a new one, then you should do some researches before starting your business. The first thing that you should determine is the kind of product that you want to sell. You must make sure that many people will love your product. It will be so much better if your product has cheap price. With good quality and cheap products, there will be more people who get interested and want to buy your product.

Maintaining Good Relationship with Followers

Maintaining a relationship in Twitter is very important. You need to assure that your customers will keep buying your product. You must be a good, nice and trustable seller, so your followers and customers can really put their trust in you. It is a good thing for your business. With all of those facts, no one can underestimate the role of social networks as business marketing. Business owners can really gain big success in selling their products through social networks, include Twitter.

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